This is so popular nowadays.
VP trying to establish (fairly general) corporate values and trying to make the staff gather around them to create a sense of common understanding and beliefs.
OK, so things like Customer First are going to be cloned into you DNA and your moral system?
Corporate BS!
Whatever values you chose will have different meanings for everyone. For it to work as guiding stars you really have to believe in them but the second you make your own interpretation and internalize them you have automatically created a disconnect and the point is moot.
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